Enhancing the Fan Experience in the Sport Industry, Christ Croft, Dennis Phillips, Brian Crow
Association of Marketing Theory and Practice Proceedings 2018

Re-branding: The Case of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2016

Soccer Marketing in the United States, Brian Crow, Dennis Phillips, Dallas Branch, Greg Hutton
Association of Marketing Theory and Practice Proceedings 2013