The Impact of Team Outcomes, Brand Connection, and Game Attendance on the Corporate Image of a Stadium Naming-Rights Sponsor, Terry Eddy, Brendan Dwyer, Mark Slavich
Journal of Applied Marketing Theory

Naming-rights Sponsorship Outcomes and the Role of Fan Connections to College Campuses and Stadia, Terry Eddy, Brendan Dwyer, Lamar Reams
Association of Marketing Theory and Practice Proceedings 2016