The Efficacy of Customer’s Voluntary Use of Self-Service Technology (SST): A Dual-Study Approach
Hyunju Shin
Part of the Marketing Commons
Works by Bo Dai in Marketing
2021
2020
Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract
Hyunju Shin
2019
Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract
Department of Marketing Faculty Presentations
2017
Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context
Bo Dai