Part of the Marketing Commons

Works by Benjamin P. McKay in Marketing

2020

Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions, Jacob Forehand, Jacqueline K. Eastman, Benjamin P. McKay
Jacqueline K. Eastman

2015

Exploring the Relationship between Gratitude and Economic Perceptions, Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay
Jacqueline K. Eastman

The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay
Jacqueline K. Eastman

Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, Jacob Forehand
Jacqueline K. Eastman

The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Benjamin P. McKay, Jacqueline K. Eastman
Jacqueline K. Eastman

2014

The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay
Department of Marketing Faculty Publications

2013

The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Benjamin P. McKay, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Exploring the Relationship between Gratitude and Economic Perceptions, Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay
Department of Marketing Faculty Publications

2010

Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, Jacob Forehand
Department of Marketing Faculty Publications

2009

Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions, Jacob Forehand, Jacqueline K. Eastman, Benjamin P. McKay
Department of Marketing Faculty Publications