Part of the Marketing Commons

Works by Barbara J. Coe in Marketing

2017

The Independent Rep as a Source of Competitive Advantage: An Actionable Scale for Rep Selection, Kathleen H. Gruben, Barbara J. Coe
Kathleen H. Gruben

2003

The Independent Rep as a Source of Competitive Advantage: An Actionable Scale for Rep Selection, Kathleen H. Gruben, Barbara J. Coe
Department of Marketing Faculty Publications

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