Rethinking Business Segmentation: A New Conceptual Model and Perspective, Herbert Brotspies, Art Weinstein
Association of Marketing Theory and Practice Proceedings 2017

Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives, Art Weinstein, William C. Johnson
Association of Marketing Theory and Practice Proceedings 2015

How Arrogant are Sales and Marketing Professionals: Perceptions of Business Students, Art Weinstein, Margaret Britt, Joseph Balloun, Perry Haan
Journal of Applied Marketing Theory