Part of the Marketing Commons

Works by Abhay Shah in Marketing

2017

High-Low Pricing (HL) vs. Every Day Low Pricing (EDLP) Strategy: The Consequence of JC Penney’s Move from HL to EDLP, Abhay Shah
Journal of Applied Marketing Theory

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Product Line Extension: Does Upward Line Extension Hurt or Benefit Competitive Advantage? The Case of Honda’s Acura, Nissan’s Infiniti, and Toyota’s Lexus Brands, Abhay Shah
Association of Marketing Theory and Practice Proceedings 2017

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