(x) The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

Do Advertising Efficiency and Brand Value Matter? Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jin-Woo Kim

(x) Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

The More Efficient the Better: Advertising Efficiency and Its Impact on Firm’s Financial Performance, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim