Part of the Advertising and Promotion Management Commons

Works by Sandra Forsythe in Advertising and Promotion Management

2011

The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers