Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials
Jin-Woo Kim
Part of the Advertising and Promotion Management Commons
Works by Jin-Woo Kim in Advertising and Promotion Management
2015
(x) Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials
Luther Trey Denton
2014
2013
(x) Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses
Jin-Woo Kim
(x) The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?
Jin-Woo Kim
(x) Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and Value
Jin-Woo Kim
2012
(x) Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie
Jin-Woo Kim