Part of the Advertising and Promotion Management Commons

Works by Dave McMahon in Advertising and Promotion Management

2022

The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada, Pritpal Thind, Steve LeMay, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2022

PDF

2021

Choice Architecture and Marketing Pre-Suasion: The Case of the Motorcycle Industry, Stephen LeMay, Bethany Landis, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2021

PDF