Part of the Advertising and Promotion Management Commons

Works by Dale A. Cake in Advertising and Promotion Management

2023

Role of Social Media on Travel Destination Decision-Making: Young American’s Motivation, Attitude, and Behavioral Intention, Wooyang Kim, Dale A. Cake, Hyun Sang An
Association of Marketing Theory and Practice Proceedings 2023

PDF

2022

The New Grocery Retail Journey: Stimuli and Mobile Influences on a Consumer’s Unplanned Shopping and Spending Behavior, Dale A. Cake, Vikas Agrawal, Douglas Johansen, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2022

PDF