The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance, Beth Harben Myers, Wi-Suk Kwon, Sandra Forsythe
Beth Myers

Attitude Towards Fashion Advertisements With Political Content: Impacts of Opinion Leadership and Perception of Advertisement Message, Beth Harben Myers, Soyoung Kim
Beth Myers

Political Opinion Leadership and Attitude toward Fashion Advertisements with Political Content, Beth Harben Myers, Soyoung Kim
Beth Myers

A Comparison of Modesty in Denim Jean Advertisements Between American and Korean Fashion Magazines: Directions for Future Research, Beth Harben Myers, B. Burgess
Beth Myers