Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement: Using Big Data Analytics and Natural Language Processing
Department of Marketing Faculty Publications
Part of the Business Administration, Management, and Operations Commons
Works by Xia Liu in Business Administration, Management, and Operations
2021
2020
Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement: Using Big Data Analytics and Natural Language Processing
Hyunju Shin
The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract
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