Part of the Business Administration, Management, and Operations Commons

Works by Traci H. Freling in Business Administration, Management, and Operations

2017

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jin-Woo Kim

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim, Traci H. Freling
Jin-Woo Kim

2015

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Jacqueline K. Eastman

2013

The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim, Traci H. Freling
Department of Marketing Faculty Publications

Link

Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Link

2012

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie, Jin-Woo Kim, Traci H. Freling
Department of Marketing Faculty Presentations

Link