Part of the Business Administration, Management, and Operations Commons

Works by So-Hyang Yoon in Business Administration, Management, and Operations

2018

Brand Trust and Avoidance Following Brand Crisis: A Quasi-Experiment on the Effect of Franchisor Statements, Hyunju Shin, Riza Casidy, Alyssa Yoon, So-Hyang Yoon
Hyunju Shin

2016

Brand Trust and Avoidance Following Brand Crisis: A Quasi-Experiment on the Effect of Franchisor Statements, Hyunju Shin, Riza Casidy, Alyssa Yoon, So-Hyang Yoon
Department of Marketing Faculty Publications

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