Can Luxury Attitudes Impact Sustainability? The Role of Desire for Unique Products, Culture, and Brand Self-congruence
Department of Marketing Faculty Publications
Part of the Business Administration, Management, and Operations Commons
Works by Sihem Dekhili in Business Administration, Management, and Operations
2021
2020
The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures
Jacqueline K. Eastman
