Part of the Business Administration, Management, and Operations Commons

Works by Ruppal Sharma in Business Administration, Management, and Operations

2015

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, Ruppal Sharma
Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, Ruppal Sharma
Department of Marketing Faculty Publications