Understanding the Ecologically Conscious Behaviors of Status Motivated Millennials
Department of Marketing Faculty Publications
Part of the Business Administration, Management, and Operations Commons
Works by Rajesh Iyer in Business Administration, Management, and Operations
2021
Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use
Jacqueline K. Eastman
Developing a Measure of Inconspicuous Luxury Motivation
Department of Marketing Faculty Presentations
2020
Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption
Jacqueline K. Eastman
Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults
Jacqueline K. Eastman
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
Jacqueline K. Eastman
The Impact of the Motivation for Status on Consumers’ Perceptions of Retailer Sustainability: The Moderating Impact of Collectivism and Materialism
Jacqueline K. Eastman
An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States
Jacqueline K. Eastman
The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures
Jacqueline K. Eastman
An Examination of the Antecedents and Consequences of Materialism for Indian Consumers
Jacqueline K. Eastman
Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials
Jacqueline K. Eastman
The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study
Jacqueline K. Eastman
The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability
Jacqueline K. Eastman
Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students
Jacqueline K. Eastman
Academic Dishonesty as a Multidimensional Construct and Its Impact on Unethical Behavior
Jacqueline K. Eastman
The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion
Jacqueline K. Eastman
The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly
Kevin Eastman
2019
The Impact of Personality and Social Media Use on Price Consciousness
Department of Marketing Faculty Publications
The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures
Department of Marketing Faculty Publications
2018
An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States
Department of Marketing Faculty Publications
Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials
Department of Marketing Faculty Publications
2017
An Examination of the Antecedents and Consequences of Materialism for Indian Consumers
Department of Marketing Faculty Presentations
2016
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Kevin Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Kevin Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
2015
The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership
Jacqueline K. Eastman
The Relationship between Cognitive Age and Status Consumption: An Exploratory Look
Jacqueline K. Eastman
The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation
Jacqueline K. Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Jacqueline K. Eastman
Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements
Jacqueline K. Eastman
The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation
Jacqueline K. Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Jacqueline K. Eastman
Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion
Jacqueline K. Eastman
The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study
Jacqueline K. Eastman
The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
Jacqueline K. Eastman
The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study
Jacqueline K. Eastman
An Exploratory Look at Indian Millennials’ Media Perceptions
Department of Marketing Faculty Presentations
The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study
Department of Marketing Faculty Publications
2014
Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion
Department of Marketing Faculty Publications
2013
The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
Department of Marketing Faculty Publications
2012
2011
2010
The Market Effect of Super Bowl Advertising During a Recession
Department of Marketing Faculty Publications
The Market Effect of Super Bowl Advertising During a Recession
Department of Marketing Faculty Presentations
