Part of the Business Administration, Management, and Operations Commons

Works by John P. Fraedrich in Business Administration, Management, and Operations

2017

Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Michael L. Thomas

2011

Successful Cause-Related Marketing Partnering as a Means to Aligning Corporate and Philanthropic Goals: An Empirical Study, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Department of Marketing Faculty Publications

Link

Increased Word-of-Mouth via Strategic Cause-Related Marketing, Michael L. Thomas, Linda G. Mullen, John P. Fraedrich
Department of Marketing Faculty Publications

Link