The Market Effect of Super Bowl Advertising During a Recession
Jacqueline K. Eastman
Part of the Business Administration, Management, and Operations Commons
Works by Joan M. Wiggenhorn in Business Administration, Management, and Operations
2020
2015
The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study
Jacqueline K. Eastman
2010
The Market Effect of Super Bowl Advertising During a Recession
Department of Marketing Faculty Publications
