Understanding the Ecologically Conscious Behaviors of Status Motivated Millennials
Department of Marketing Faculty Publications
Part of the Business Administration, Management, and Operations Commons
Works by Jacqueline K. Eastman in Business Administration, Management, and Operations
2021
I Wasn’t Expecting That! The Relational Impact of Negotiation Strategy Expectation Violations
Jacqueline K. Eastman
Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment
Jacqueline K. Eastman
Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use
Jacqueline K. Eastman
Developing a Measure of Inconspicuous Luxury Motivation
Department of Marketing Faculty Presentations
2020
Integrating the Impact of Sustainability, Price, and Culture on Consumers' Response to Retailers
Jacqueline K. Eastman
Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses
Mark D. Hanna
Book Review of Predictably Irrational: The Hidden Forces That Shape Our Decisions
Jacqueline K. Eastman
Book Review of Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart
Jacqueline K. Eastman
Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism
Jacqueline K. Eastman
Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions
Jacqueline K. Eastman
The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand
Jacqueline K. Eastman
The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands
Jacqueline K. Eastman
The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study
Jacqueline K. Eastman
The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study
Jacqueline K. Eastman
The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors
Jacqueline K. Eastman
Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption
Jacqueline K. Eastman
The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions
Jacqueline K. Eastman
When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain Relationships
Jacqueline K. Eastman
Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults
Jacqueline K. Eastman
The impact of retailers’ sustainability and price on consumers’ responses in different cultural contexts
Jacqueline K. Eastman
A comparative assessment of win-win and win-lose negotiation strategy use on supply chain relational outcomes
Jacqueline K. Eastman
Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses
Jacqueline K. Eastman
The Impact of the Motivation for Status on Consumers’ Perceptions of Retailer Sustainability: The Moderating Impact of Collectivism and Materialism
Jacqueline K. Eastman
Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials
Jacqueline K. Eastman
Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style
Jacqueline K. Eastman
The Influencers of Time Perspective, Personality, and Cognitive Age on Sustainability Behaviors for Older Americans
Jacqueline K. Eastman
The Impact of Extra-Relational Factors and Negotiation Strategy Expectation Violations on Ongoing Buyer-Supplier Relationships
Jacqueline K. Eastman
Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes
Jacqueline K. Eastman
The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study
Jacqueline K. Eastman
The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability
Jacqueline K. Eastman
Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students
Jacqueline K. Eastman
Academic Dishonesty as a Multidimensional Construct and Its Impact on Unethical Behavior
Jacqueline K. Eastman
The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion
Jacqueline K. Eastman
Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions
Jacqueline K. Eastman
Utilizing Technology Effectively to Improve Millenials Educational Performance
Jacqueline K. Eastman
The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands
Hyunju Shin
2019
The Picture of Luxury: Millennial's Relationship with Luxury Brands
Department of Marketing Faculty Presentations
2018
The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand
Hyunju Shin
2017
The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption
Jun Liu
The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study
Lindsay R.L. Larson
A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions
Lindsay R.L. Larson
Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions
Lindsay R.L. Larson
Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising
Jin-Woo Kim
The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study
Lindsay R.L. Larson
Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions
Lindsay R.L. Larson
The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study
Lindsay R.L. Larson
The Influencers of Time Perspective, Personality, and Cognitive Age on Sustainability Behaviors for Older Americans
Department of Marketing Faculty Publications
Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style
Department of Marketing Faculty Publications
2016
Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status
Kevin Eastman
Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status
Kevin Eastman
Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism
Kevin Eastman
Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism
Kevin Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Kevin Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Kevin Eastman
Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism
Kevin Eastman
Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism
Kevin Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Kevin Eastman
Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism
Jacqueline K. Eastman
A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions
Jacqueline K. Eastman
The Impact of Relationship History on Negotiation Strategy Expectations: A Theoretical Framework
Jacqueline K. Eastman
Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status
Jacqueline K. Eastman
The Impact of Extra-Relational Factors and Negotiation Strategy Expectation Violations on Ongoing Buyer-Supplier Relationships
Department of Marketing Faculty Publications
2015
Consumers’ Sustainability Perceptions: A Focus Downstream In The Supply Chain
Department of Marketing Faculty Presentations
The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership
Jacqueline K. Eastman
Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising
Jacqueline K. Eastman
Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class
Jacqueline K. Eastman
Utilizing Technology Effectively to Improve Millennials' Educational Performance: An Exploratory Look at Business Students' Perceptions
Jacqueline K. Eastman
The Relationship between Cognitive Age and Status Consumption: An Exploratory Look
Jacqueline K. Eastman
The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation
Jacqueline K. Eastman
Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?
Jacqueline K. Eastman
Important Characteristics in an MBA Program: The Perceptions of Online MBA Students
Jacqueline K. Eastman
The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study
Jacqueline K. Eastman
The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education
Jacqueline K. Eastman
Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements
Jacqueline K. Eastman
The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation
Jacqueline K. Eastman
Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study
Jacqueline K. Eastman
Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion
Jacqueline K. Eastman
The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption
Jacqueline K. Eastman
Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization
Jacqueline K. Eastman
Examining Retailer and Consumer Perceptions in Determining Economic Expectations
Jacqueline K. Eastman
The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study
Jacqueline K. Eastman
The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
Jacqueline K. Eastman
Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions
Jacqueline K. Eastman
The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study
Jacqueline K. Eastman
Important Characteristics in an MBA Program: The Perceptions of Online MBA Students
Jacqueline K. Eastman
The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education
Jacqueline K. Eastman
Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization
Mark D. Hanna
Negotiation Strategy Impact on Supply Chain Relationships
Department of Marketing Faculty Publications
An Exploratory Look at Indian Millennials’ Media Perceptions
Department of Marketing Faculty Presentations
The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study
Department of Marketing Faculty Publications
2014
Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion
Department of Marketing Faculty Publications
2013
The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership
Department of Marketing Faculty Publications
2012
Utilizing Technology Effectively to Improve Millenials Educational Performance
Department of Marketing Faculty Presentations
2011
2010
Book Review of Buyology: The Truth and Lies About Why We Buy
Department of Marketing Faculty Publications
Important Characteristics in an MBA Program: The Perceptions of Online MBA Students
Department of Marketing Faculty Publications
The Market Effect of Super Bowl Advertising During a Recession
Department of Marketing Faculty Publications
The Market Effect of Super Bowl Advertising During a Recession
Department of Marketing Faculty Presentations
2009
Economic Expectations For the Holiday Season: A Comparison of Retailer Versus Consumer Perceptions
Department of Marketing Faculty Publications
2008
KIVA: Peer to Peer Microfinance and the Stimulus of Entrepreneurship
Department of Marketing Faculty Publications
Book Review of Predictably Irrational: The Hidden Forces That Shape Our Decisions
Department of Marketing Faculty Publications
2007
Book Review of Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart
Department of Marketing Faculty Publications
