Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Jacqueline K. Eastman

The Wrath of God: Exposure to the Authoritarian God Concept and Consumer Responses to Service Failure and Recovery, Riza Casidy, Hyunju Shin, Shahin Sharifi
Department of Marketing Faculty Presentations

Should a Luxury Brand’s Chatbot Use Emoticons?, Yuan Li, Hyunju Shin
Department of Marketing Faculty Presentations

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Department of Marketing Faculty Publications

The Bright and Dark Sides of Humorous Response to Online Customer Complaint, Hyunju Shin, Lindsay Larson
Hyunju Shin

Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior, Lindsay Larson, Hyunju Shin
Hyunju Shin

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Hyunju Shin

The Efficacy of Customer’s Voluntary Use of Self-Service Technology (SST): A Dual-Study Approach, Hyunju Shin, Bo Dai
Hyunju Shin

Use it or Lose It: Point Expiration and Status Demotion, Hyunju Shin, Riza Casidy
Hyunju Shin

Corporate Social and Environmental Irresponsibilities in Supply Chains: Contamination and Damage of Intangible Resources, Mauro Fracarolli Nunes, Camila Lee Park, Hyunju Shin
Hyunju Shin

The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, Kacy Kim
Hyunju Shin

Should a Luxury Brand’s Chatbot Use Emoticons?, Hyunju Shin, Yuan Li
Hyunju Shin

The Wrath of God: Exposure to the Authoritarian God Concept and Consumer Responses to Service Failure and Recovery, Riza Casidy, Hyunju Shin, Shahin Sharifi
Hyunju Shin

Use it or Lose It: Point Expiration and Status Demotion, Hyunju Shin, Riza Casidy
Department of Marketing Faculty Publications

Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement​: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, Alvin C. Burns
Department of Marketing Faculty Publications

The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, Kacy Kim
Department of Marketing Faculty Presentations

The Efficacy of Customer’s Voluntary Use of Self-Service Technology (SST): A Dual-Study Approach, Hyunju Shin, Bo Dai
Department of Marketing Faculty Publications

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Jacqueline K. Eastman

The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Jacqueline K. Eastman

The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Jacqueline K. Eastman

Corporate Social and Environmental Irresponsibilities in Supply Chains: Contamination and Damage of Intangible Resources, Mauro Fracarolli Nunes, Camila Lee Park, Hyunju Shin
Department of Marketing Faculty Presentations

The Bright and Dark Sides of Humorous Response to Online Customer Complaint, Hyunju Shin, Lindsay Larson
Department of Marketing Faculty Publications

The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Department of Marketing Faculty Publications

An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, Forrest Lane
Hyunju Shin

Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement​: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, Alvin C. Burns
Hyunju Shin

Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract, Hyunju Shin, Bo Dai
Hyunju Shin

The Influence of Chatbot Humor on Customer Evaluations of Services, Isabella Bunosso, Hyunju Shin, Lindsay Larson
Hyunju Shin

The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract, Xia Liu, Hyunju Shin, Alvins Burns
Hyunju Shin

Looking for a New Research Partner? Find Your Perfect "Researcher Match", Janna M. Parker, Hyunju Shin
Hyunju Shin

The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Hyunju Shin

The Picture of Luxury: A Comprehensive Examination of College Student Consumers' Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Hyunju Shin

The Influence of Chatbot Humor on Customer Evaluations of Services, Isabella Bunosso, Hyunju Shin, Lindsay Larson
Department of Marketing Faculty Presentations

Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract, Hyunju Shin, Bo Dai
Department of Marketing Faculty Presentations

The Picture of Luxury: Millennial's Relationship with Luxury Brands, Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland
Department of Marketing Faculty Presentations

Looking for a New Research Partner? Find Your Perfect "Researcher Match", Janna M. Parker, Hyunju Shin
Department of Marketing Faculty Presentations

The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract, Xia Liu, Hyunju Shin, Alvin C. Burns
Department of Marketing Faculty Presentations

Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior, Lindsay Larson, Hyunju Shin
Department of Marketing Faculty Publications

An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, Forrest Lane
Department of Marketing Faculty Publications

Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion, Hyunju Shin, Riza Casidy
Department of Marketing Faculty Presentations

Managing the Bright and Dark Sides of Humorous Response in Service Recovery, Hyunju Shin, Lindsay Larson
Department of Marketing Faculty Presentations

Back to the Future: Updating Logistics Service Customer Value through Green Transportation, Mauro Fracarolli Nunes, Camila Lee Park, Hyunju Shin, Valentina Carbone
Department of Marketing Faculty Presentations

Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson, Hyunju Shin
Hyunju Shin

Retailer Collage: What is Your Relationship to Your Favorite Retailer?, Janna M. Parker, Hyunju Shin
Hyunju Shin

Toward the Identification of Customer Retailer Nostalgia, Hyunju Shin, Janna M. Parker
Hyunju Shin

An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, Forrest Lane
Hyunju Shin

Customer Responses to Service Failure in Direct and Indirect Harm Context, Hyunju Shin, Riza Casidy
Hyunju Shin

Brand Trust and Avoidance Following Brand Crisis: A Quasi-Experiment on the Effect of Franchisor Statements, Hyunju Shin, Riza Casidy, Alyssa Yoon, So-Hyang Yoon
Hyunju Shin

Employing Proactive Interaction for Service Failure Prevention to Improve Customer Service Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh, Kristy E. Reynolds
Hyunju Shin

Service Recovery, Justice Perception, and Forgiveness: The “Other Customers” Perspectives, Hyunju Shin, Riza Casidy, Anna S. Mattila
Hyunju Shin

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Hyunju Shin

Exploring the Elements of Consumer Nostalgia in Retailing: Evidence from a Content Analysis of Retailer Collages, Hyunju Shin, Janna Parker
Hyunju Shin

Comic Relief: The Impact of Humorous Response in Service Recovery on Brand Perceptions, Hyunju Shin, Lindsay R.L. Larson
Hyunju Shin

Service Audit: Learning Going Beyond the Classroom Walls, Hyunju Shin
Hyunju Shin

Comic Relief: The Impact of Humorous Response in Service Recovery on Brand Perceptions, Hyunju Shin, Lindsay R.L. Larson
Department of Marketing Faculty Presentations

Service Recovery, Justice Perception, and Forgiveness: The “Other Customers” Perspectives, Hyunju Shin, Riza Casidy, Anna S. Mattila
Department of Marketing Faculty Publications

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Department of Marketing Faculty Publications

Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson, Hyunju Shin
Lindsay R.L. Larson

Toward the Identification of Customer Retailer Nostalgia, Hyunju Shin, Janna M. Parker
Department of Marketing Faculty Presentations

Exploring the Elements of Consumer Nostalgia in Retailing: Evidence from a Content Analysis of Retailer Collages, Hyunju Shin, Janna Parker
Department of Marketing Faculty Publications

Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson, Hyunju Shin
Department of Marketing Faculty Presentations

Employing Proactive Interaction for Service Failure Prevention to Improve Customer Service Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh, Kristy E. Reynolds
Department of Marketing Faculty Publications

Retailer Collage: What is Your Relationship to Your Favorite Retailer?, Janna M. Parker, Hyunju Shin
Department of Marketing Faculty Presentations

Brand Trust and Avoidance Following Brand Crisis: A Quasi-Experiment on the Effect of Franchisor Statements, Hyunju Shin, Riza Casidy, Alyssa Yoon, So-Hyang Yoon
Department of Marketing Faculty Publications

Customer Responses to Service Failure in Direct and Indirect Harm Context, Hyunju Shin, Riza Casidy
Department of Marketing Faculty Presentations

An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance, Hyunju Shin, Alexander E. Ellinger, Helenka H. Nolan, Tyler D. DeCoster, Forrest Lane
Department of Marketing Faculty Publications

The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions, Riza Casidy, Hyunju Shin
Department of Marketing Faculty Publications

I Shall Not Forgive You: Understanding the Effect of Harm Directions in Service Failure, Riza Casidy, Hyunju Shin
Hyunju Shin

The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions, Riza Casidy, Hyunju Shin
Hyunju Shin

Exploiting Proactive Interaction to Improve Retail Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh
Hyunju Shin

Protecting the Franchise Brand in the Age of Social Media, Hyunju Shin, Alyssa Yoon, Sohyang Yoon
Hyunju Shin

Service Audit: Learning Going Beyond the Classroom Walls, Hyunju Shin
Department of Marketing Faculty Presentations

An Examination of U.S. Firms’ Renewable Energy Utilization and Financial Performance with Suggestions for Replication in Scandinavia, Helenka H. Nolan, Hyunju Shin, Alexander E. Ellinger
Hyunju Shin

The Effect of Implicit Service Guarantees on Business Performance, Hyunju Shin, Alexander E. Ellinger
Hyunju Shin

The Strategic Influence of Firm-Created WOM: Evidence from the Movie Industry, Hyunju Shin, Woojung Chang
Hyunju Shin

The Influence of Supply Chain Management Competency on Customer Satisfaction and Shareholder Value, Alexander E. Ellinger, Hyunju Shin, William Magnus Northington, Frank G. Adams, Debra Hofman, Kevin O'Marah
Hyunju Shin

The Influence of Service Guarantees on Firm Performance, Hyunju Shin, Alexander E. Ellinger
Hyunju Shin

Customer’s Perceptions of Authenticity in a Service Encounter, Hyunju Shin, Kyoungmi Kim, Sharon E. Beatty
Hyunju Shin

Customer’s Perceptions of Authenticity in a Service Encounter, Hyunju Shin, Kyoungmi Kim, Sharon E. Beatty
Hyunju Shin

The Effect of the Limited-Edition Offer on Brand Image Rejuvenation, Hyunju Shin, David L. Mothersbaugh
Hyunju Shin

The Influence of Supply Chain Management Competency on Customer Satisfaction and Shareholder Value, Alexander E. Ellinger, Hyunju Shin, William M. Northington, Frank G. Adams, Debra Hofman, Kevin O'Marah
Hyunju Shin