Part of the Business Administration, Management, and Operations Commons

Works by David L. Mothersbaugh in Business Administration, Management, and Operations

2020

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Jacqueline K. Eastman

2018

Employing Proactive Interaction for Service Failure Prevention to Improve Customer Service Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh, Kristy E. Reynolds
Hyunju Shin

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Hyunju Shin

2017

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand, Hyunju Shin, Jacqueline K. Eastman, David L. Mothersbaugh
Department of Marketing Faculty Publications

Link

Employing Proactive Interaction for Service Failure Prevention to Improve Customer Service Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh, Kristy E. Reynolds
Department of Marketing Faculty Publications

Link

2014

Exploiting Proactive Interaction to Improve Retail Experiences, Hyunju Shin, Alexander E. Ellinger, David L. Mothersbaugh
Hyunju Shin

 

2011

The Effect of the Limited-Edition Offer on Brand Image Rejuvenation, Hyunju Shin, David L. Mothersbaugh
Hyunju Shin