Part of the Business Administration, Management, and Operations Commons

Works by Bryant Smalley in Business Administration, Management, and Operations

2020

The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, Jacob C. Warren
Jacqueline K. Eastman

Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style, Bryant Smalley, Jacob Warren, Jacqueline K. Eastman
Jacqueline K. Eastman

2019

The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions, Jacqueline K. Eastman, Bryant Smalley, Jacob C. Warren
Department of Marketing Faculty Publications

Link

2017

Cause-Related Marketing and Millennials: Impact of Product Type and Donation Style, Bryant Smalley, Jacob Warren, Jacqueline K. Eastman
Department of Marketing Faculty Publications