Part of the Business Administration, Management, and Operations Commons

Works by Alvin C. Burns in Business Administration, Management, and Operations

2021

Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement​: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, Alvin C. Burns
Department of Marketing Faculty Publications

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2020

Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement​: Using Big Data Analytics and Natural Language Processing, Xia Liu, Hyunju Shin, Alvin C. Burns
Hyunju Shin

2019

The Influence of Luxury Brands' Firm Engagement on Customer Engagement on Social Media: Structured Abstract, Xia Liu, Hyunju Shin, Alvin C. Burns
Department of Marketing Faculty Presentations