Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Jacqueline K. Eastman

Should a Luxury Brand’s Chatbot Use Emoticons?, Yuan Li, Hyunju Shin
Department of Marketing Faculty Presentations

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Department of Marketing Faculty Publications

Is It Love or Just Like? Generation Z’s Brand Relationship with Luxury, Hyunju Shin, Jacqueline K. Eastman, Yuan Li
Hyunju Shin

Should a Luxury Brand’s Chatbot Use Emoticons?, Hyunju Shin, Yuan Li
Hyunju Shin