Video Ad Project: The Relationship Between Involvement, Aad, Effectiveness, and Skills Gained, Vivek Madupu, Venkata Rajasekhar Moturu
Association of Marketing Theory and Practice Proceedings 2021

The Relationship between Consumer Sentiment towards Advertising and Ad Credibility, Ad Likeability, and Attention to Ads: The Case with Visual Metaphors, Vivek Madupu, Sampathkumar Ranganathan, Sandipan Sen
Journal of Applied Marketing Theory