The New Grocery Retail Journey: Stimuli and Mobile Influences on a Consumer’s Unplanned Shopping and Spending Behavior, Dale A. Cake, Vikas Agrawal, Douglas Johansen, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2022

The New In-Store Consumer: Digital, Engagement, Innovativeness Impact on Unplanned Grocery Shopping and Spending Behavior, Dale A. Cake, Vikas Agrawal, Doug Johansen
Journal of Applied Marketing Theory

A New In-Store Digital Landscape: Effect on Engagement, Innovativeness, and Unplanned Grocery Shopping Outcomes, Dale Cake, Vikas Agrawal, Douglas Johansen
Association of Marketing Theory and Practice Proceedings 2018