Acceptance and Rejection of Social Media by the Digital Native College Student, Deborah Hawkins Lester, David Albert, Dolly Loyd, Tyra Mitchell
Association of Marketing Theory and Practice Proceedings 2011

Differences in Online Social Media Mavens: the Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, Dolly D. Loyd
Association of Marketing Theory and Practice Proceedings 2010