Market Orientation: Do Schools Care?, Trang Phuc Tran, Joan Hubbard
Association of Marketing Theory and Practice Proceedings 2014

National Brands or Private Brands? A Regulatory Focus Perspective, Trang Phuc Tran, Joan Hubbard
Association of Marketing Theory and Practice Proceedings 2013

Effects of Market Orientation on University Brand Equity, Trang Phuc Tran, Charles Blankson
Association of Marketing Theory and Practice Proceedings 2013

College Students' Choice Criteria of Retail Banks, Charles Blankson, Trang Phuc Tran
Association of Marketing Theory and Practice Proceedings 2010