Part of the Business Commons

Works by Trang P. Tran in Business

2019

Investigating the Effects of Personalization on Brand Love: A Study of Facebook, Trang P. Tran
Association of Marketing Theory and Practice Proceedings 2019

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2018

Understanding a Mechanism to Enhance Perceived Quality and Brand Loyalty in Social Media: The Role of Personalizatio, Tyler Shanahan, Trang P. Tran
Association of Marketing Theory and Practice Proceedings 2018

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