Part of the Business Commons

Works by Tianyu Cui in Business

2020

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
Christin Seifert

2019

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator, Christin Seifert, Tianyu Cui, Veena Chattaraman
School of Human Ecology Faculty Publications

Link

2017

How Much Can Brands Deviate from their Brand Aesthetic? The Moderating Role of Brand’s Luxury Statu, Christin Seifert, Tianyu Cui, Veena Chattaraman
Christin Seifert