Differences in Eco-Friendly Attitudes and Behaviors among Consumers in the United States Across an Array of Demographics, Sam Fullerton, Tammy McCullough
Association of Marketing Theory and Practice Proceedings 2023

Anti-consumption: A Preliminary Examination of a Set of Social Considerations That Impact a Consumer’s Decision to ‘Punish’ Marketers Deemed to be Engaging in Irresponsible Behavior, Tammy McCullough, Ania Izabela Rynarzewska, Sam Fullerton
Association of Marketing Theory and Practice Proceedings 2022

Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers, Sam Fullerton, Tammy McCullough, Estelle van Tonder
Association of Marketing Theory and Practice Proceedings 2021

Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers, Sam Fullerton, Tammy McCullough, Estelle van Tonder
Association of Marketing Theory and Practice Proceedings 2020

Consumer Actions and Attitudes Regarding Initiatives Directed towards Sustainability: Assessing Gender and Generational Gaps, Sam Fullerton, Tammy McCullough, David L. Moore
Association of Marketing Theory and Practice Proceedings 2019

Sports Marketing Field Trips: Student Expectations, Perceived Benefits, and Proactivity, Sam Fullerton, Tammy McCullough, Robert Twells
Association of Marketing Theory and Practice Proceedings 2018

An Exploratory Investigation of Green Behaviors and Attitudes towards Green Marketing Initiatives, Sam Fullerton, Tammy McCullough, Lewis Hershey
Association of Marketing Theory and Practice Proceedings 2017

An Assessment of Consumers’ Perceptions of the Effectiveness of Emerging Technology-Based Marketing Strategies, Sam Fullerton, Larry G. Neale, Tammy McCullough
Association of Marketing Theory and Practice Proceedings 2015

Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties?, Sam Fullerton, Tammy McCullough, Robert Twells, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2014

Sports Events Attended by Americans: What and Why?, Sam Fullerton, Tammy McCullough, Larry G. Neale
Association of Marketing Theory and Practice Proceedings 2014

An Examination of the Segmentation Typologies Articulated in the Spectator and Participation Sports Marketing Literature, Sam Fullerton, Tammy McCullough, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2013

Psychographic Segmentation in a Unique Service Industry: A Typology Based on Consumers’ Levels of Consumption of Live and Media-Based Spectator Sports, Tammy McCullough, Sam Fullerton
Journal of Applied Marketing Theory

Group Work: What Do Marketing Students Really Think?, Sam Fullerton, Tammy McCullough
Association of Marketing Theory and Practice Proceedings 2011