Content Analysis of a Collegiate Athletic Twitter Account: Practical Applications for Promotion and Attendance Increase, Steve Shih-Chia Chen
Association of Marketing Theory and Practice Proceedings 2019

Characteristics and Motivations of Die-hard Sport Fans, Ryan Smart, Steve Shih-Chia Chen, Kenneth Henderson
Association of Marketing Theory and Practice Proceedings 2015

Perceptions Of Students, Faculty, And Administrators About Pregame Tailgate Parties At A Kentucky Regional University, Steve Shih-Chia Chen, Stephanie Teater, Brian Whitaker
Association of Marketing Theory and Practice Proceedings 2011

Preparation for an International Sport Event: The Promotional Strategies of 2009 Kaohsiung World Games, Steve Shih-Chia Chen, Ronald Dick, Ashley McNabb, Yin-chu Tseng
Association of Marketing Theory and Practice Proceedings 2010

Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation and Interests, Steve Shih-Chia Chen, Jennifer Mark
Association of Marketing Theory and Practice Proceedings 2010