Exploring the Impact of Brands Roasting on Social Media, Sphurti Sewak, William F. Humphrey Jr., Jayati Sinha
Association of Marketing Theory and Practice Proceedings 2022

An Examination of Portrayal of Disability in Brand Ads, Sphurti Sewak, Jayati Sinha
Association of Marketing Theory and Practice Proceedings 2022

As (un)Real as It Gets – Exploring the Persuasiveness of Advertising Posts by Virtual Influencers, Sphurti Sewak
Association of Marketing Theory and Practice Proceedings 2021

When You Meme Business – Exploring Use of Memes by Brands on Social Media and Resultant Engagement, Sphurti Sewak, Jaehoon Lee
Association of Marketing Theory and Practice Proceedings 2021