Can Luxury Attitudes Impact Sustainability? The Role of Desire for Unique Products, Culture, and Brand Self-congruence, Jacqueline K. Eastman, Rajesh Iyer, Sihem Dekhili
Department of Marketing Faculty Publications

The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures, Rajesh Iyer, Jaqueline K. Eastman, Sihem Dekhili
Jacqueline K. Eastman

The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures, Rajesh Iyer, Jaqueline K. Eastman, Sihem Dekhili
Department of Marketing Faculty Publications