The Perceived Impact of the New Rules Regarding Name, Image, and Likeness (NIL) in Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael McCall
Association of Marketing Theory and Practice Proceedings 2023

Does the Sponsorship of Sports Entities by Gambling Organizations Conform to the Set of Benefits as Conceptualized in the Model of Sports Sponsorship?, Sam Fullerton, Michael McCall, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2022

Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA, Sam Fullerton, Ronald Dick, Michael McCall
Association of Marketing Theory and Practice Proceedings 2021

Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA, Sam Fullerton, Ronald Dick, Michael McCall
Association of Marketing Theory and Practice Proceedings 2020

The Twelve Beneficiaries of Legalized Sports Betting: An Exploratory Assessment, Sam Fullerton, Michael McCall, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2019

Measuring the Effectiveness of NBA Marketing Techniques: A Comparison between Small and Large Market Teams, Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, Craig Esherick
Association of Marketing Theory and Practice Proceedings 2018

Re-branding: The Case of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2016

Transforming a University Athletic Brand: Success to Failure A Case Study, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2015

Acquiring and Maintaining Premium Seat Customers in the “Big Four” Leagues, Peter J. Titlebaum, Ronald Dick, Kim Feldmann, Robert Davis
Journal of Applied Marketing Theory

Learn What the Luxury Suite Customer Wants!, Peter Titlebaum, Jim Blair, Matthew Brown, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2013

2009-10 NBA Season - How has the Marketing of Tickets Changed?, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2011

Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance of Prospective Sales Employees, Richard M. Southall, Ronald Dick, Thomas A. Pollack
Journal of Applied Marketing Theory

Preparation for an International Sport Event: The Promotional Strategies of 2009 Kaohsiung World Games, Steve Shih-Chia Chen, Ronald Dick, Ashley McNabb, Yin-chu Tseng
Association of Marketing Theory and Practice Proceedings 2010