The Role of Customer Loyalty to the Salesperson in Generating Premium Revenue for Retailers, Ronald A. Clark, James J. Zboja, Clay M. Voorhees
Journal of Applied Marketing Theory

Independent Consumers And Their Brands, Ronald E. Goldsmith, Christine Ye, Ronald A. Clark
Association of Marketing Theory and Practice Proceedings 2011

The Dimensions Of Materialism: A Comparative Analysis Of Four Materialism Scales, Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark
Association of Marketing Theory and Practice Proceedings 2011

Why Do Shoppers Shop?, Ronald E. Goldsmith, Leisa Reinecke Flynn, Ronald A. Clark
Association of Marketing Theory and Practice Proceedings 2010