Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited, Linda Mullen, Randy Stuart, Michael L. Thomas
Department of Marketing Faculty Publications

Online vs. Face-to-Face Learners: An Exploratory Segmentation of the Student Market, Renée J. Fontenot, Richard Mathisen, Susan Carley, Randy Stuart
Association of Marketing Theory and Practice Proceedings 2013

The Inmates Are Running the Asylum: The Role of a Consumer Mentality in Higher Education and Exploring How it Can be Overcome, Stephen S. Batory, Anne Heineman Batory, David J. Burns, John Lanasa, Randy Stuart
Association of Marketing Theory and Practice Proceedings 2013