Understanding the Ecologically Conscious Behaviors of Status Motivated Millennials, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Jacqueline K. Eastman

Can Luxury Attitudes Impact Sustainability? The Role of Desire for Unique Products, Culture, and Brand Self-congruence, Jacqueline K. Eastman, Rajesh Iyer, Sihem Dekhili
Department of Marketing Faculty Publications

Developing a Measure of Inconspicuous Luxury Motivation, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Developing a Measure of Inconspicuous Luxury Motivation, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Presentations

Reaching the Price Conscious Consumer: the Impact of Personality, Generational Cohort and Social Media Use, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Department of Marketing Faculty Publications

Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption, Matthew Keane, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults, Jacqueline K. Eastman, Rajesh Iyer, David Shepherd, Angelina Heugel, Don Faulk
Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, Kevin L. Eastman
Jacqueline K. Eastman

The Impact of the Motivation for Status on Consumers’ Perceptions of Retailer Sustainability: The Moderating Impact of Collectivism and Materialism, Mertcan Tascioglu, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

The Impact of Personality and Social Media Use on Price Consciousness, Jaqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Jacqueline K. Eastman

An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, Barry Babin
Jacqueline K. Eastman

Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials, Jaqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures, Rajesh Iyer, Jaqueline K. Eastman, Sihem Dekhili
Jacqueline K. Eastman

An Examination of the Antecedents and Consequences of Materialism for Indian Consumers, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, Barry Babin
Jacqueline K. Eastman

Developing Entrepreneurial Competencies: A Student Organization Business, L. Wayne Plumly, Leisa L. Marshall, Jacqueline K. Eastman, Rajesh Iyer, Kenneth L. Stanley, John Boatwright
Jacqueline K. Eastman

Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Heidi Rottier, Seema Singh Zokarkar
Jacqueline K. Eastman

The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, Jacqueline K. Eastman
Jacqueline K. Eastman

Interactive Technology in the Classroom: An Exploratory Look at Its Use and Effectiveness, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Jacqueline K. Eastman

The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Timothy H. Reisenwitz
Jacqueline K. Eastman

The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Jacqueline K. Eastman

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Jacqueline K. Eastman

The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, Jaqueline K. Eastman
Jacqueline K. Eastman

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Jacqueline K. Eastman

Academic Dishonesty as a Multidimensional Construct and Its Impact on Unethical Behavior, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion, Timothy H. Reisenwitz, Rajesh Iyer, David B. Kuhlmeier,, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, Kevin L. Eastman
Kevin Eastman

An Exploratory Look at Indian Millennials’ Media Perceptions, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Seema Singh Zokarkar
Jacqueline K. Eastman

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, Katy Armul
Jacqueline K. Eastman

Predicting Adventure Seeking of Young Adults: The Role of Risk, Innovativeness and Status Consumption, Matthew Keane, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

The Impact of Personality and Social Media Use on Price Consciousness, Jaqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman, Sianne Gordon-Wilson, Pratik Modi
Department of Marketing Faculty Publications

The Relationship Between Status Motivation and Sustainability: The Mediating Impact of the Desire for Unique Products for Eastern Versus Western Cultures, Rajesh Iyer, Jaqueline K. Eastman, Sihem Dekhili
Department of Marketing Faculty Publications

Do They Shop to Stand Out or Fit In? The Luxury Fashion Purchase Intentions of Young Adults, Jacqueline K. Eastman, Rajesh Iyer, David Shepherd, Angelina Heugel, Don L. Faulk
Department of Marketing Faculty Publications

An Examination of the Antecedents and Consequences of Materialism: A Cross-Cultural Look at India versus the United States, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, Barry Babin
Department of Marketing Faculty Publications

Green to be Seen: The Ecologically Conscious Consumer Behavior of Millennials, Jaqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

The Impact of the Motivation for Status on Consumers’ Perceptions of Retailer Sustainability: The Moderating Impact of Collectivism and Materialism, Mertcan Tascioglu, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly, Rajesh Iyer, Jaqueline K. Eastman, Ruppal W. Sharma, Kevin L. Eastman
Department of Marketing Faculty Publications

An Examination of the Antecedents and Consequences of Materialism for Indian Consumers, Rajesh Iyer, Jaqueline K. Eastman, Mitch Griffin, Barry Babin
Department of Marketing Faculty Presentations

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Kevin Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Kevin Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Kevin Eastman

Perceptions of Millennials’ Media Attitudes and Use: a Comparison of U.s. And Indian Millennials, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Heidi Rottier, Seema Singh Zokarkar
Department of Marketing Faculty Publications

The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability, Rajesh Iyer, Jacqueline K. Eastman
Department of Marketing Faculty Publications

The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, Mitch Griffin
Jacqueline K. Eastman

The Fashion Conscious Mall Shopper: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Relationship between Cognitive Age and Status Consumption: An Exploratory Look, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, Stephanie P. Thomas
Jacqueline K. Eastman

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Jacqueline K. Eastman

Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, Stephanie P. Thomas
Jacqueline K. Eastman

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Jacqueline K. Eastman

Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion, Rajesh Iyer, Heather Monteiro, Jacqueline K. Eastman, Heidi Rotter
Jacqueline K. Eastman

The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study, Jacqueline K. Eastman, Rajesh Iyer, Joan M. Wiggenhorn
Jacqueline K. Eastman

The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams
Jacqueline K. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, Ruppal Sharma
Jacqueline K. Eastman

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, Katy Armul
Jacqueline K. Eastman

An Exploratory Look at Indian Millennials’ Media Perceptions, Rajesh Iyer, Jacqueline K. Eastman, Heather Monteiro, Seema Singh Zokarkar
Department of Marketing Faculty Presentations

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, Ruppal Sharma
Department of Marketing Faculty Publications

The Elderly and Their Attitudes Toward the Internet: The Impact on Internet Use, Purchase, and Comparison Shopping, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion, Rajesh Iyer, Heather Monteiro, Jacqueline K. Eastman, Heidi Rottier
Department of Marketing Faculty Publications

The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, Mitch Griffin
Department of Marketing Faculty Publications

The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, Stephanie P. Thomas
Department of Marketing Faculty Publications

The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams
Department of Marketing Faculty Publications

The Relationship between Cognitive Age and Status Consumption: An Exploratory Look, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, Stephanie P. Thomas
Department of Marketing Faculty Publications

Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Department of Marketing Faculty Publications

Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Department of Marketing Faculty Publications

The Fashion Conscious Mall Shopper: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Academic Dishonesty: Are Business Students Different From Other College Students?, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, Katy Armul
Department of Marketing Faculty Publications

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, Katy Armul
Department of Marketing Faculty Presentations

The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study, Jacqueline K. Eastman, Rajesh Iyer, Joan M. Wiggenhorn
Department of Marketing Faculty Publications

Interactive Technology in the Classroom: An Exploratory Look at Its Use and Effectiveness, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Department of Finance Faculty Publications

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Department of Marketing Faculty Publications

Understanding Internet Shoppers: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Cindy H. Randall
Department of Marketing Faculty Publications

The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, Timothy H. Reisenwitz
Department of Marketing Faculty Publications

The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, Rajesh Iyer
Department of Marketing Faculty Publications

Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students, Kevin Eastman, Jacqueline K. Eastman, Rajesh Iyer
Department of Finance Faculty Publications

Developing Entrepreneurial Competencies: A Student Organization Business, L. Wayne Plumly, Leisa L. Marshall, Jacqueline K. Eastman, Rajesh Iyer, Kenneth L. Stanley, John Boatwright
Department of Marketing Faculty Publications

The Impact of Cognitive Age on Seniors’ Lifestyles, Rajesh Iyer, Timothy H. Reisenwitz, Jaqueline K. Eastman
Department of Marketing Faculty Publications

The Elderly's Internet Usage: an Updated Look, Tim Reisenwitz, Rajesh Iyer, David B. Kuhlmeier, Jacqueline K. Eastman
Jacqueline K. Eastman

The Elderly and the Internet: An Updated Look of Their Internet Use and How It Is Impacted by Nostalgia Proneness, Innovativeness, and Risk Aversion, Timothy H. Reisenwitz, Rajesh Iyer, David B. Kuhlmeier,, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Academic Dishonesty as a Multidimensional Construct and Its Impact on Unethical Behavior, Rajesh Iyer, Jacqueline K. Eastman
Department of Marketing Faculty Publications

Academic Dishonesty: Are Insurance Students Different from Other College Students?, Kevin Eastman, Yuling Wang, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Addressing Academic Integrity, S. Andrew Ostapski, Donna Cunningham, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Understanding the Academically Dishonest Student: Are Business Students Different from Other College Students?, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

Developing Entrepreneurial Competencies: A Student Organization Business, L. Wayne Plumly, Leisa L. Marshall, Jacqueline K. Eastman, Rajesh Iyer, Kenneth L. Stanley, John Boatwright
Jacqueline K. Eastman

Addressing Academic Dishonesty: The Implications for Business Schools, Professors, and Students, Jacqueline K. Eastman, Rajesh Iyer, Kevin L. Eastman
Jacqueline K. Eastman

Addressing Academic Dishonesty: The Implications for Business Schools, Professors, and Students, Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman
Jacqueline K. Eastman

The Impact of Cognitive Age on Internet Use of the Elderly: an Introduction to the Public Policy Implications, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

The Elderly’s Uses and Attitudes Towards the Internet, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

Internet Usage for Comparison Shopping: An Elderly Perspective, Jacqueline K. Eastman, Rajesh Iyer
Jacqueline K. Eastman

How Do the Elderly Feel About the Internet: The Impact of Elderly’s Attitudes on Internet Use and Purchase, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman

The Impact of Cognitive Age on Internet Use, Purchase, and Innovativeness Among Elderly Consumers, Rajesh Iyer, Jacqueline K. Eastman
Jacqueline K. Eastman