Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers, Ceren Ekebas-Turedi, Musa Pinar, Paul Trapp, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2018

Examining Purchase Shares of Private Label-Brands and Consumer Demographics: A Study in the United States and Turkey, Musa Pinar, Tulay Girard, Nilay Bıçakcıoğlu, İlayda İpek, Paul Trapp
Association of Marketing Theory and Practice Proceedings 2017

Investigating Consumer Perceptions of Purchase Shares for Private-Label Brands and Demographics: A Study of the Great Value Brand, Musa Pinar, Paul Trapp, Tulay Girard
Association of Marketing Theory and Practice Proceedings 2014