Fail fast, learn fast: Understanding the process of learning from failure in SMEs, Nikolina Koporcic, David Sjödin, Marko Kohtamäki, Vinit Parida
Association of Marketing Theory and Practice Proceedings 2023

Destruction and Reconstruction of Corporate Reputation in the International Business Network Context, Nikolina Koporcic, Maria Ivanova-Gongne, Jan-Åke Törnroos, Olga Dziubaniuk
Association of Marketing Theory and Practice Proceedings 2022

Communicating Temporary Brick-and-Mortar Store Closures During Covid-19 Lockdowns in the UK, Zsofia Toth, Tristan Emerson, Nikolina Koporcic, Sally McKechnie, Muzna Shehzad
Association of Marketing Theory and Practice Proceedings 2022

Dynamics of Business Decision Making: Understanding the Role of Emotions, Nikolina Koporcic, Miika Nietola
Association of Marketing Theory and Practice Proceedings 2019

Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships, Nikolina Koporcic
Association of Marketing Theory and Practice Proceedings 2017