Confronting New Realities: Factors Impacting Adoption and Success of Online Marketing Education in the Caribbean, Neleen S. Leslie-Piper, Celia McKoy, Petula Senior
Association of Marketing Theory and Practice Proceedings 2023

The Relative Importance of Appearance and Language in Consumers’ Evaluations of Multicultural Models in Television Commercials, Neleen S. Leslie-Piper
Association of Marketing Theory and Practice Proceedings 2023

From Academia to Industry: The Educators’ Role in Preparing Marketing Practitioners for America’s Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
Association of Marketing Theory and Practice Proceedings 2023

Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category, Neleen S. Leslie-Piper, Petula Senior
Journal of Applied Marketing Theory