Part of the Business Commons

Works by Moutusy Maity in Business

2013

The Role of Media Richness of Channels on Consumer Decision- Making and Channel Choice, Moutusy Maity, Mayukh Dass
Association of Marketing Theory and Practice Proceedings 2013

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2011

Consumer Decision-Making: Critical Factors for M-Commerce, Moutusy Maity
Association of Marketing Theory and Practice Proceedings 2011