A Framework for Product to Service Brand Extension Success Factors in B2C Markets, Michael Musante
Association of Marketing Theory and Practice Proceedings 2021

Can Fantasy Football Consumers Rely on Player Projections Found on Internet Websites?, David Bojanic, Joel Hillner, Michael Musante
Association of Marketing Theory and Practice Proceedings 2019

Regulatory Focus and Risk Factors in Travel Planning, Michael Musante, David Bojanic
Journal of Applied Marketing Theory

Perceived Costs and Benefits of Being a Resident in a Tourism Destination Location, Michael Musante
Association of Marketing Theory and Practice Proceedings 2018

Consumer Attitudes Toward Travel Risks by Regulatory Focus Orientation and Gender, Michael Musante, David Bojanic
Association of Marketing Theory and Practice Proceedings 2017

Exploring Product to Service Brand Extensions in B2C Markets, Michael Musante
Association of Marketing Theory and Practice Proceedings 2015

Exploring Hotel Website Effectiveness by Hotel Class, Michael Musante
Association of Marketing Theory and Practice Proceedings 2014

Testing a Brand Personality Scale for Quick Service and Casual Dining Establishments, Michael Musante
Association of Marketing Theory and Practice Proceedings 2013

Bridging the Journal Gap: How Increased AQ Demands have Pushed Marketing Publications to Capacity, Joe Schwartz, Richard E. Mathisen, Renee Fontenot, Michael Musante
Journal of Applied Marketing Theory

Exploring B2B Brand Equity: Beyond the Traditional Models, Rick Mathisen, Michael Musante
Association of Marketing Theory and Practice Proceedings 2010