The Perceived Impact of the New Rules Regarding Name, Image, and Likeness (NIL) in Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael McCall
Association of Marketing Theory and Practice Proceedings 2023

Does the Sponsorship of Sports Entities by Gambling Organizations Conform to the Set of Benefits as Conceptualized in the Model of Sports Sponsorship?, Sam Fullerton, Michael McCall, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2022

Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA, Sam Fullerton, Ronald Dick, Michael McCall
Association of Marketing Theory and Practice Proceedings 2021

Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA, Sam Fullerton, Ronald Dick, Michael McCall
Association of Marketing Theory and Practice Proceedings 2020

Are Customer Reward Programs Really Rewarding?, Michael McCall, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2019

Is Marketing Science Really Scientific?, Michael Latta, Ismet Anitsal, Michael McCall, Stephen A. LeMay
Association of Marketing Theory and Practice Proceedings 2019

Are Customer Reward Programs Really Rewarding?, Michael McCall, Dave McMahon
Association of Marketing Theory and Practice Proceedings 2019

The Twelve Beneficiaries of Legalized Sports Betting: An Exploratory Assessment, Sam Fullerton, Michael McCall, Ronald Dick
Association of Marketing Theory and Practice Proceedings 2019

The Uphill Battles for Non-Profit Organizations, Dave McMahon, Samuel Seamon, Michael McCall
Association of Marketing Theory and Practice Proceedings 2018

Small Business Issue: “how do we avoid the speed trap and not get hit by the speeders?”, Dave McMahon, Stephen M. Rapier, Michael McCall
Association of Marketing Theory and Practice Proceedings 2017

What are the Expectations and Opportunities for Full Professors Different than Associate and Assistant Professors?, Tulay Girard, Ismet Anitsal, Meral Anitsal, David Burns, Michael Latta, Michael McCall
Association of Marketing Theory and Practice Proceedings 2017

The Generations and Restaurant Types, Dave McMahon, Stephen Rapier, Michael McCall, Carol L. Bruneau
Association of Marketing Theory and Practice Proceedings 2016

Does Emotional Intelligence Moderate the Effectiveness of Emotionally Laden Persuasive Appeals?, Michael McCall, Rose Opengart, Kristina King
Association of Marketing Theory and Practice Proceedings 2015

How does Sarah McLachlan make me donate to the SPCA? Emotional Intelligence and Emotionally Laden Persuasive Appeals, Rose Opengart, Michael McCall
Association of Marketing Theory and Practice Proceedings 2014

Comments from the Editors, Rick Mathisen, Michael McCall, Mike Musante
Journal of Applied Marketing Theory

Emotional Intelligence: The Antidote to Persuasion?, Rose Opengart, Michael McCall
Association of Marketing Theory and Practice Proceedings 2013

Editors' Comments for JAMT Volume 3, Number 1, Michael McCall
Journal of Applied Marketing Theory

Blending Theory and Practice: Increasing Collaboration and Relevance, Michael McCall
Association of Marketing Theory and Practice Proceedings 2011

Rebates and Reward Programs: Conflicting Drivers, Michael McCall, Clay Voorhees, Carol L. Bruneau, Aimee Dars Ellis
Association of Marketing Theory and Practice Proceedings 2010