Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today, Michael Latta
Association of Marketing Theory and Practice Proceedings 2020

PANEL: Changing Expectations from Department Chairs in the Dynamic Environment of Higher Education, Ismet Anitsal, Melek Meral Anitsal, Michael Latta, David J. Burns
Association of Marketing Theory and Practice Proceedings 2020

Is Marketing Science Really Scientific?, Michael Latta, Ismet Anitsal, Michael McCall, Stephen A. LeMay
Association of Marketing Theory and Practice Proceedings 2019

Reverse and Questionable Responses Using the Kano Method in International Surveys, Michael Latta
Association of Marketing Theory and Practice Proceedings 2019

Global Awareness of Marketing Students, Michael Latta
Association of Marketing Theory and Practice Proceedings 2019

Gap Analysis for Student Attendance at Collegiate Athletic Events: A Demonstration Project Update, Michael Latta, Mark Mitchell
Association of Marketing Theory and Practice Proceedings 2018

Student Success Is Impacted by Not Attending Gateway Quantitative Classes: A Pilot Study, Michael Latta, James Solazzo, Dennis Rauch
Association of Marketing Theory and Practice Proceedings 2017

What are the Expectations and Opportunities for Full Professors Different than Associate and Assistant Professors?, Tulay Girard, Ismet Anitsal, Meral Anitsal, David Burns, Michael Latta, Michael McCall
Association of Marketing Theory and Practice Proceedings 2017

Opportunity Loss and Opportunity Cost: Consequences of Not Attending Class, Michael Latta, Henry Lowenstein
Association of Marketing Theory and Practice Proceedings 2016

Gender Differences in Assurance of Learning in a Marketing Strategy Capstone Course: An Exploration, Michael Latta, Albert J. Taylor
Association of Marketing Theory and Practice Proceedings 2015

Do We Have Zero Privacy in Transportation? An Exploratory Study of Video Surveillance Systems, Michael Latta
Association of Marketing Theory and Practice Proceedings 2014

Marketing Research is Power in Negotiations to Sell a Small Business, Michael Latta
Association of Marketing Theory and Practice Proceedings 2013

Teaching Marketing Science With Sensitivity Analysis, Samuel Wathen, Michael Latta
Association of Marketing Theory and Practice Proceedings 2013

The Costs and Benefits of AACSB Accreditation, Tulay Girard, Meral Anitsal, David Burns, Michael Latta, John Lanasa
Association of Marketing Theory and Practice Proceedings 2011

Importance of Market Segments at Carolina Golf Clubs, Michael Latta, Mark Mitchell, Albert J. Taylor, Charles M. Thrash
Association of Marketing Theory and Practice Proceedings 2011

Predictive Analytics and Soft Skills: Are We Preparing Business Students for Real Job Requirements?, Michael Latta
Association of Marketing Theory and Practice Proceedings 2011

Sample Frames Vs. Data Quality: When Research Panels Are from a Client and a Research Firm, Michael Latta
Association of Marketing Theory and Practice Proceedings 2010