Testing the Semiotic Associations, Industry Representation, Recognition and Consumer Sentiments of Logos, Tulay Girard, Melek Meral Meral Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2015

Student Expectations versus Faculty Perceptions of Online Programs, Melek Meral Meral Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2015

Gift Cards and Gift Giving: Research Notes from the Field, Melek Meral Meral Anitsal, Ismet Anitsal, Sara E. Taylor
Association of Marketing Theory and Practice Proceedings 2010