Extended Consumer-Brand Relationship Theory, May Aung, Kapil Gurbani, Samuel Hip Seng Lei
Association of Marketing Theory and Practice Proceedings 2013

Understanding Online Brand Communities: Netnographic Study of Apple iPhone Consumers, May Aung, Keija Wu, Laila Rohani, Khalil Rohani
Association of Marketing Theory and Practice Proceedings 2013

Art Speaks, Simon Audet, May Aung, Salma Aziz, Kenneth Field, Yutong She, Han Su, Karen Thomson
Association of Marketing Theory and Practice Proceedings 2011

Conceptualizing the Canadian Post-Modern Dinner Culture: Insights from Canadian Women Lived Experiences, Tatiana Astray, May Aung, Cristan Brown, Crystal Sarantoulias
Association of Marketing Theory and Practice Proceedings 2011

One Step Closer to the Field: Visual Method in Marketing and Consumer Research, Laila Rohani, May Aung, Khalil Rohani
Association of Marketing Theory and Practice Proceedings 2011

The Portrayal of Native American Stereotypes: A Semiotic Analysis of Sports Logos Overtime, May Aung, Jordana King, Kyle Kivimaki, Ryan Kolten, Scott McCreary, Kevin O'Doherty, Alyssa Rodrigo
Association of Marketing Theory and Practice Proceedings 2010